social psychology

We are really just animals with a thin veneer of logic

social psychology / By

We like to view ourselves as high-level thinking, rational, reasonable beings, but the reality is that we make emotional decisions and then backfill them with logic, always! Psychology is the soft science that explains these systems In operation and how they can be tapped to influence (or manipulate) our behavior and choices. Marketing is the …

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Startups: Are we making it easy for our prospects to buy?

social psychology / By

We get so engrossed in our products and features that we forget that our prospective customers have an environment and process to acquire new capabilities like ours. Before we start presenting solutions, we need to anticipate what our packaged solution will mean to our prospective customers. The budget authority, the number of other people or …

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