When a technologist or developer looks at customers using their products, they recognized the commonality between the customers based on the features of the product that are being used, however, the customer values the product based on the Problem that it solves for them and their company. Why is this important? Technical startups are founded …
Target Market Segmentation by Problem Solved Vs Features Used Read More »
I cannot remember a single startup actively trying to limit its market size by segmenting its market. During a mentoring session with a startup CEO, we were asking about their companies focus. The CEO replied by showing us a slide with the six segments that they were ‘focused’ on. I think focus means ‘one’. Often …
Why do we (startups) resist setting Our Ideal Customer Profile? Read More »
Replacing the CEO is the last thing that investors want to face, so it takes a long time to get to that point. The CEO has successfully built a world-class development team and has delivered the product to several customers who are happy and satisfied with the relationship. So what happened? The failure is not …